Top 5 Social Apps Performance in Kenya, Q3 2022

During the third quarter of 2022, the top 5 social apps in Kenya showcased varying performance trends in terms of downloads, revenue, and active users. Here's a detailed look at their metrics:

TikTok experienced consistent growth in both downloads and active users. Weekly downloads started at 262K at the beginning of the quarter and peaked at 405K in mid-September. Active users mirrored this trend, growing from 3.07M to 3.54M by the end of September. Revenue showed a steady climb, reaching around $9K weekly by the end of the quarter.

Tango - Live Stream, Video Chat saw a fluctuating pattern in downloads and active users. Downloads ranged from 368 to 872 weekly, with a notable spike to 872 in early August. Active users increased from 8.7K to 12.3K over the quarter. Revenue remained relatively stable, averaging around $400 weekly, peaking at $837 in early September.

Tagged - Meet, Chat & Dating maintained a steady download rate, with weekly downloads ranging between 2K and 3.6K. Active users saw a slight decline from 19.3K to 18.8K by the end of the quarter. Revenue showed a downward trend, starting at $435 and ending at $170 weekly.

Bigo Live - Live Streaming App exhibited stable downloads and active user metrics. Downloads fluctuated between 4.4K and 13.5K, while active users ranged from 14.4K to 21.7K. Revenue remained modest, averaging around $300 weekly, with occasional peaks.

LivU - Live Video Chat had consistent metrics with slight variances. Weekly downloads stayed below 200, peaking at 200 in early August. Active users hovered around 600 to 800 weekly. Revenue showed a stable trend, averaging around $250 weekly.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.